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For event organizers

At Destination Uppsala we work together with organizers and venues in order to develop Uppsala as a leading meeting, convention and event city.

Meetings and events are an important part of creating the Uppsala brand and contribute to enhance the city’s attractiveness. Uppsala Convention Bureau (UCB) works to attract and recruit conventions, conferences and sporting events to Uppsala.

UCB is a partnership operated by Destination Uppsala together with local business, organizations and Uppsala Municipality. The aim is to increase awareness about Uppsala and develop it into one of Sweden’s leading meeting and event cities. A large part of the work involves supporting and facilitating people, organizations, associations, societies and businesses in choosing Uppsala as a destination for their meetings and sporting events.


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