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About us

Destination Uppsala is a marketing company with Uppsala municipality as its majority owner. The company’s main task is to sell and market Uppsala as a destination.

Destination Uppsala works to develop Uppsala as a destination, increase the number of visitors and create enhanced benefits for the local tourist industry.

The company is responsible, for example, for the Uppsala Brand project, operating the city’s tourist office, project managing the municipality’s major events and cooperating with local business in developing the conference industry via the Uppsala Convention Bureau partnership. 

Destination Uppsala’s shareholders

The company’s majority owner is Uppsala municipality. Other owners include Regionförbundet Uppsala County, Uppsala University and the Swedish University of Agricultural Sciences, together with local commerce.

If you have any questions about Destination Uppsala AB, please contact: 

Tiina Mykkänen, MD of Destination Uppsala AB, 
Phone +46 0 18 727 48 05, +46 0 70-722 93 93 


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