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Business concept

Business concept: The marketing company shall create income and development for the tourism industry in the Uppsala market by first positioning Uppsala as a destination, and also by promoting and selling experiences and attractions in Uppsala to defined groups. 

Vision:
 Uppsala is an internationally known, innovative tourist destination and a model for conference and event development in Sweden. The tourism industry shall be characterized by quality at every stage and by bold juxtapositions of old and new.

Brand Uppsala: Uppsala wants to be / is perceived as an exciting arena for epoch-making knowledge, culture and business.


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